production/The pipeline

The pipeline

Every video moves through seven stages. Six of them can pause for your approval; the seventh runs to completion once everything before it is signed off.

VIDEO WALKTHROUGH · 5 min
One video, all seven stages

A run followed from Brainstorm to Premiere, showing what each stage hands to the next and what a gate looks like when it opens.

Recording in production — the written steps below cover the same ground.

The seven stages

Each stage is owned by its own agent and produces something you can review before the next one starts. Nothing is thrown away when you send a stage back — the run resumes from that point with your notes applied.

01Brainstorm — the topic, angle and title options.
02Teaser — the opening hook.
03Script — the full script, written to that hook and your target length.
04Direction — each scene gets a visual treatment, a prompt and a renderer.
05Production — every scene is rendered and narrated.
06Post-Production — thumbnail and SEO metadata, built from the real footage.
07Premiere — final assembly into the finished video.

Where to watch it

The pipeline screen for a video shows the stage strip, the current stage’s output, and a live reasoning feed while an agent is working. All Videos shows the same progress across every channel, with a “generating now” strip for active runs.

Runs are durable

A run is not tied to your browser session. Close the tab, sign out, come back tomorrow — a stage that was waiting for you is still waiting, and a stage that was rendering will have finished or reported why it could not.

Premiere has no gate. By the time the run reaches it, everything it assembles has already been approved.
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